Here’s yet another sign that software companies are beginning to wave the white flag and surrender to cloud. Adobe, which makes highly popular graphic design tools like Photoshop and Creative Suite, is aggressively moving to a pay as you go, cloud service delivery model for their products. It’s called “Creative Cloud”.
According to this story in the SF Chronicle, by 2015, the company says half its revenue will come from subscriptions – representing 800,000 users. Over time, the company expects 100 percent of revenues from its digital media division to come from subscriptions. Wow.
This is also shows how rich cloud application functionality has become. Adobe products are highly advanced, expert level software tools that you would think would be almost out of reach for cloud because of basic functionality and responsiveness limitations. While it appears they have a collaboration component to their vision (which is very much cloud), they want to move away from boxes to services. Adobe wants the recurring revenue, will the design community want the monthly fees? Should be interesting to watch.
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[...] Until Adobe resolves latency issues with their real time and graphic intensive programs, I doubt that designers will adopt the SaaS model. Amplify’d from visibilityondemand.wordpress.com [...]